While big-name baby brands pull on the heartstrings through marketing, their products are often lacking the purity and healing properties baby products should contain for delicate skin. According to a study by the EWG, children are exposed to about 27 chemical ingredients on a daily basis. Sadly, several conventional baby products have been discovered to include unsafe chemicals, carcinogens, allergens and other toxic ingredients. Some products have even been recalled. That's why we wanted to create a safe, and effective baby range that protects and nourishes your babies skin.